Web Performance

Speed is Revenue.

By Eduardo Roldan & Luisa S. Avalos, PMP

The average founder spends too much time worrying about tech debt and slow results. We re-engineer your digital presence for sub-second load times and 95+ Lighthouse scores so your site converts while you sleep.

Upgrade My Website

Web Optimization is the process of improving page speed, mobile responsiveness, and conversion architecture to turn website visitors into paying customers.

We don't just build websites; we build performance engines that rank higher in search results and convert traffic at a higher rate.

Technical Implementation

  • Next.js & React Rebuilds

    Modern, headless architecture that separates your content from your code for blazing speed.

  • Conversion Optimization (CRO)

    Data-driven layout adjustments and A/B testing designed to turn more visitors into leads.

  • Mobile-First Architecture

    We design for the phone first, ensuring your site is responsive, touch-friendly, and fast on 4G.

The Impact

2x
Conversion Rate
Measured post-optimization
95+
Lighthouse Score
Average performance rating

"Our old WordPress site took 6 seconds to load. ESR rebuilt it, and now it loads in 0.8 seconds. Our bounce rate dropped by 40% overnight."

– Marketing Manager, Retail Brand

Frequently Asked

Questions buyers actually ask

What are Core Web Vitals? +
Google's three user-experience metrics: Largest Contentful Paint (load speed), Interaction to Next Paint (responsiveness), and Cumulative Layout Shift (visual stability). They are a ranking signal and a strong predictor of conversion.
How long does it take to improve site speed? +
Initial wins (image optimization, render-blocking JS, font loading) typically inside the first 2 weeks. Full Core Web Vitals "Good" status across the site usually takes 4–8 weeks depending on platform.
Do you handle conversion-rate optimization (CRO) too? +
Yes. Speed and CRO are complementary: faster pages convert better, and conversion experiments are only trustworthy on a fast site. We run both together.
Will you redesign the site or just optimize it? +
Either, depending on what the data says. Sometimes a focused performance and copy pass moves the needle more than a redesign. We start with an audit and recommend.
What platforms do you work with? +
Shopify, WordPress, Webflow, Next.js, Astro, and custom builds. For replatforming we typically move toward Next.js or Astro for marketing sites where SEO and speed matter most.
How do you measure success? +
Lighthouse + real-user metrics (RUM) for performance; revenue per session, add-to-cart rate, form completion or qualified leads for conversion. Targets are agreed up front and reported monthly.

Meet Your Team

The people behind the work

Eduardo Roldan, Principal Consultant — Tech

Eduardo Roldan

Principal Consultant | 20+ Years Tech Experience

LinkedIn

“Speed isn't just a technical metric; it's a competitive advantage. Every millisecond you save is another customer who stays on the page.”

Luisa S. Avalos, PMP — Principal Consultant, Ops

Luisa S. Avalos, PMP

Principal Consultant | Operations & Process

LinkedIn

“Site performance and conversion never stay fixed by themselves. I help your team set up the cadence — what to test, who reviews, what 'good enough to ship' looks like — so the gains compound.”

Ready to Optimize?

Schedule a performance audit to see exactly where your site is losing money.

Book Your Strategy Call

Get in Touch

Ready to reclaim your time?

Tell us where the friction is. We respond within 24 business hours with a clear next step — no sales-pitch deck.

hello@esrsolutions.net
San Diego, CA · remote-first